Where do I spend my time and how much time is needed to make an impact?

I am finding it increasingly difficult to find direction in the 2.0 or Social Media world. I have been working on a blog for quite some time and still have a quite low readership, or a least much lower than I would like. My question remains “Where do I spend my time and how much time is needed to make an impact?”. There are parts of me that think it will be impossible to make inroads in the social media world without being laid off from my 9-5 job.

I do work hard at my day job but I have never let it spill over into my personal life unless there is some sort of special project that needs tending to. I have a wonderful family and after doing all the normal family things after getting home from work it is already 9:00pm. If I don’t want to get sick due to a lack of sleep, the most I can spend is a couple of hours a night in my home office writing articles or working on my site’s back end.

It simply doesn’t feel like enough! My main goal is to have enough readers and viewers to sustain quality content through their interaction. I would simply like to be available for people who need guidance or support with their technology needs. The problem is when you have a small amount of time available to invest in your own branding, building up an audience is very difficult.

So the original question remains. How much time is enough and where is that time best spent? Up until now I thought it best to concentrate on my blog posts or updating my website. I am not sure that is the best way to spend time anymore. There are hoards of people that are moving away from their personal blogs and spending time on Twitter or Friendfeed, most notably Robert Scoble. This definitely will get you noticed but it seems that you need to spend 10 hours a day for real recognition. If your main career is not fed through social media then you won’t have 10 hours a day, you might not even have 2.

As I write this article I continue to come up with new strategies for myself and then find ways to break them. The video/stream portion of my website is really what interests me because it is what gives me the instant feedback that I like. I wonder if you can really support a video stream and gain viewers simply by being active on twitter. For some reason I don’t think so.

I am starting to believe that there is no way to obtain my true goals by only spending 10-12 hours a week on my blog/stream.

I would really like to spark a discussion with this article, please comment away!